Change Alley

information, opinion, conversation

Greenwash: And The Winners Are…

with 2 comments

Last month The Coffee House drew your attention to the
Worst EU Lobbying and Greenwash Awards 2007.

The winners were announced at a festive awards ceremony in the Witloof Cellar in Brussels on 4 December 2007.

Winner of the Worst EU Lobbying Award 2007

BMW, Daimler and Porsche – nominated together in the worst EU lobbying category – gained more than 30% of the votes. Their joint lobbying offensive, designed to water-down and delay the mandatory CO2 emission reduction targets proposed by the Commission after voluntary targets were not met, was deemed to be the worst and most deceptive by voters across Europe.

Winner of the Worst EU Greenwash Award 2007

The special greenwash prize for the most audacious attempts to gain unjustifiable green credentials was awarded to the German Atomic Forum, which received more than a third of votes cast. It was nominated for its campaign aimed at improving the image of nuclear energy. Under the slogan “Germany’s unloved climate protectionists” it featured images of nuclear power plants placed in unpolluted and unspoilt natural environments.

More than 6600 people across Europe took part in the online poll, which frankly was more than I would have expected. For a breakdown of the votes cast, click this link and also this one. Don’t forget to vote next year.


Written by Pete Smith

December 7, 2007 at 9:13 am

2 Responses

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  1. That is a lot of votes. Must have done some good lobbying. As for the German Atomic Forum, what a GAFf.


    December 7, 2007 at 9:47 am

  2. Yes, a jolly good response . . . no doubt encouraged by The Coffee House. 🙂

    Good to see these self-interest groups exposed.


    December 8, 2007 at 11:19 am

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